Dirt to Dollars
Untap Your Hidden NJ
Property Value
Creating Tomorrows Neighborhood Today — land into lasting value
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Whether you own it, build on it, or invest in it — there's value waiting in the dirt. Tell us who you are and we'll show you how.
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New Jersey's Unapproved Land Crisis
Since 2010, New Jersey's population has grown by more than half a million people — yet the state has built only a fraction of the homes needed to keep pace. The result is a structural shortage, intensified by baby boomers aggressively seeking active-adult living communities.
Navigating the municipal approval process is complex, expensive, and fraught with risk. Landowners lack the capital and expertise to entitle their own land, while national builders refuse to take on entitlement risk, preferring to pay massive premiums for shovel-ready sites.
Now the rules are changing. With COAH abolished, New Jersey is forcing all 564 municipalities to zone for their share of affordable housing — turning entitlement expertise into the state's scarcest advantage.
This gap between raw land and ready-to-build sites is where TRELIA operates.
TRELIA's approach is rooted in real-world execution and a proven ability to navigate complex entitlement environments. Our growing pipeline of approved projects reflects the same disciplined strategy demonstrated in our completed work—thoughtful site selection, efficient approvals, and strong alignment with its partners.
Since 2010, New Jersey built roughly 28% fewer homes than the people it added — a 145,973-home shortfall. Closing that gap is exactly what TRELIA exists to do.
New Jersey's Affordable Housing Laws Are Changing
The state has enacted an aggressive compliance schedule — with new reporting obligations and bonus credits for housing near transit, active-adult communities, and redevelopment. The tailwind favors developers who can actually move land through approvals.
Sources: NJ Dept. of Community Affairs Fourth-Round (2025–2035) affordable-housing calculations; P.L. 2024, c.2 (Fair Housing Act reform). Population and construction figures cover 2010–2023.
How TRELIA Works
TRELIA specializes in helping property owners untap more money in their development site then a traditional sale to a regular buyer. Whether buying or brokering your property through the intricate dance of the town approval process, we handle it all, allowing your property to emerge as shiny approved development site ready for our vision to be brought to life in our local community. Because of this, we create a win-win-win for all parties involved.
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From Possibility to Reality
TRELIA has built a reputation on execution that translates vision into delivered outcomes. Our completed projects highlight our ability to unlock value through smart site selection, proactive entitlement strategies, and strategic builder partnerships, demonstrating proven performance across a multitude of cycles.
660 Grand Street, Jersey City, NJ
31 Unit Mixed-use Multi-family + Commercial
475 Communipaw Ave, Jersey City, NJ
40 Unit Mixed-use Multi-family + Commercial
189 American Legion Dr, Hackensack, NJ
10 Unit Residential Multi-family
67-71 Cortlandt St, Belleville, NJ
16 Unit Multi-family
260 Washington Ave, Belleville, NJ
110 Unit Mixed-use Residential Retail Storefront Multi family
2130 Center Ave, Fort Lee, NJ
24 Unit Multi family Luxury Condo Complex
21-25 Grove Ave, Verona, NJ
10 Unit Residential Luxury Townhouses
212 W Englewood Ave, Englewood, NJ
20 Unit Multi-family
TRELIA operates as a shareholder investor model: investors hold equity and share proportionally in portfolio returns. Figures shown are per-site annual returns paid out to shareholders — not guarantees of future performance.
The TRELIA Investment Offering
Key Terms
Fund Allocation
Funding Rounds
Per-Project Funding Cost Categories
The Dalio Difference
Protect the downside. We apply the 5:1 principal allocation to investing, ensuring capital preservation while maximizing upside potential.
Growth Targets
- Years 1-25 Approved Projects
- Years 2-325 Approved Projects
- Years 3-5100+ Approved Projects
Recommended ReadingPrinciplesRay DalioVisit principles.comThe TRELIA Family
TRELIA is a real estate investment and development firm that creates value through the strategic acquisition, planning, and execution of residential and mixed-use communities. The firm targets high-potential sites in supply-constrained and high-demand markets, with a focus on scalable townhome, single-family, and master-planned developments.
TRELIA manages the development process end-to-end — including land acquisition, entitlement strategy, zoning, engineering, infrastructure planning, site work execution, vertical development, and coordination with municipal and state agencies. The firm acts as both a master developer and, where appropriate, a vertical builder, ensuring control of quality, design, and project outcomes.
Bruce Elia Jr.
Market Studies, Land Acquisitions, Land Sales, Investor Relations
Jason Trembicki
Finances, Day-to-Day Operations, Land Packaging
The 7-Discipline Approval Machine
Behind every TRELIA approval is a precision team of specialists. No shortcuts.
Tap any card to see what they do
Extended Team & Advisors
Kellen Murphy
Charles Heyd
Russell Bodnar
Mallory Clark
Dr. John Crow
Rita Della Fave
Craig Peregoy
Backed by a Powerhouse Network
"At TRELIA, our esteemed partners span the spectrum, from billion-dollar publicly traded corporations with glass offices, to your friendly neighbor Joe, who runs a local construction company right in your neighborhood."
KW City Views
- 305+ Agents
- 90+ Transactions/Month
- $790M Gross Volume (2025)
- Fort Lee & Ridgefield Park NJ
- Land Acquisitions
- Lead Generation Ecosystem
- Training & Coaching Platform
- Investor Platform
KW BCP
- 1,200+ Agents
- Land Acquisitions
- Lead Generation Ecosystem
- $2.5B Gross Sales Volume
- 500+ Transactions/Month
- Training & Coaching Platform
- Investor Platform
Elia Realty Group (ERG)
- 11 Direct Reports
- In-depth Land Analysis
- Site Feasibility
- Projected Sale and Lease Values
- Selling Approved Development Sites
- Finding Customers Development Sites to Buy
TRELIA Database
- 3 ISA Teammates
- Internal Land Acquisition
- 1,000+ Off-market Property Owners
- 100+ Northern NJ Sites Targeted
- 5 TRELIA Land Development Agents
What Our Clients Say
Don't take it from us — hear it from the landowners and families who trusted our team with the biggest decisions of their lives.
"Bruce assisted me with the purchase of my property in 2011 and the sale of the same in 2016, and again in 2020, and now again in 2025. Because of Bruce I was able to turn a profit on my first property which was my goal when I initially purchased it. I also trust Bruce to help me buy my new, forever home this year and look forward to working with him on that adventure. Bruce is available at any time of day - he is thoughtful, strategic and insightful. He leverages his knowledge and his family's real estate knowledge to help his clients think through more challenging decisions. Buying and selling a home is the largest purchase/sale most people make in their lifetime which, as an accountant, I take very seriously. I wouldn't trust anyone to assist me other than the best and Bruce is the best!"
Jillian & Chris
Midland Park, NJ
"Bruce and his team are an absolute all star group of professionals. Highly recommend. Bruce is a stand up guy; only a call away."
David J Ricca
Verified Client
"This is the second time Bruce and his team took care of me. Sold my property in Essex Fells 2 years ago in 7 days and helped us negotiate our way through a multiple offer situation at our new recording studio property in Smoke Rise, Kinnelon. The advice is always top notch, him and his team is responsive, and they take personal ownership in the transaction as if it was their own home. Shout out to Nae Castillo as well who works with him, great team. Good work guys, again!"
Mike & Amira
Kinnelon, NJ
"Bruce and his team deliver exactly what they promise. It was refreshing to deal with a broker you can completely trust. We felt comfortable with Bruce and his team from the start and now with our transaction complete we feel certain that we made the right decision by having him and his team represent us. If you want a broker that delivers and is 100% on your side, Bruce and his team are the right choice for you."
Alex Bershadsky
Edgewater, NJ
"I would highly recommend Bruce Elia Jr. and his Team to anyone looking for a professional, knowledgeable and detail-oriented group. Bruce has represented me both personally, and many of my real estate clients over the past few years; we all agree his work product and ethics are above reproach. He takes the time to listen to his clients and narrows the search of homes to fit their particular needs, thus saving them valuable time and energy. He also thoroughly understands the current market in New Jersey as a seasoned realtor, always putting the clients in a position where their best interests are represented and answers all of their questions with a great level of detail and competency. I have no reservation in recommending him to my family, friends and clients."
Juan Moran
Real Estate Attorney
"I truly respect and am amazed at the devotion and commitment he gives to your needs as a seller. There are so many emotions that go into the process; Bruce is able to focus and guide you to the best decisions. Don't hesitate to use Bruce and his team. I have referred countless friends and family to them. They have all had the same experience with outstanding outcomes! The team embraces you and makes your best interests their highest priority!"
Sam Bott
Seller in Elmwood Park, NJ
It All Started With Two Real Estate Brokers...
Bruce Elia Jr. and Jason Trembicki's story spans over 14 years of identifying value where others saw none.
Bruce co-founded KW City Views in Fort Lee, NJ — growing it to an operation with 305+ agents conducting 90+ transactions per month and moving $790M in gross volume in 2025 alone. As Managing Broker of KW Commercial in Ridgefield Park, his specialty has always been multi-family, industrial, and complex land entitlements.
Having represented clients for years, guiding them through the lucrative but challenging entitlement process, Bruce and Jason realized the real opportunity wasn't in brokering the deal — it was in becoming the owners and operators of the transaction.
TRELIA was born from the realization that we could institutionalize the very process we had mastered for others.
2010+
14+ years of real estate brokerage and advisory experience.
Foundation
Co-founded KW City Views, scaling to 305+ agents.
The Shift
Transitioned from representing clients to owning the entitlement process.
Today
TRELIA operates a $7M Series A fund, backed by a 100+ project pipeline.
Go Behind the Deals on YouTube
Long-form breakdowns of land entitlement, acquisitions, and the strategies behind every TRELIA project. Subscribe to learn how dirt becomes value.
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Watch on YouTubeWhat owners, developers & investors ask
Straight answers on how TRELIA turns New Jersey land into lasting value — for property owners, builders, and investors alike.
Invest with TRELIA
$100,000 minimum | 15% projected annual return | shareholder equity model
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